by admin37109 | Mar 3, 2009 | Blog, General
General Mills Canada was fined $2,000 for using the Lucky Charms website to advertise to children under the age of 13. Their website included a game featuring Lucky the Leprechaun, but also contained a pop-up ad alerting users to a new version of the cereal....
by admin37109 | Mar 3, 2009 | Blog, General
The term “natural” gets thrown around a lot these days. Pizza chains and other fast-food restaurants are starting to pitch items made with natural ingredients. But this term is somewhat ambiguous because most people don’t fully understand what it...
by admin37109 | Mar 2, 2009 | Blog, General
Rebecca Currie is attempting to spend an entire month eating for an average of just one dollar a day. And if that’s not already hard enough, she’s attempting to do it by eating healthy and fresh foods. The experiment started when she read a New York Times...
by admin37109 | Mar 2, 2009 | Blog, General
Much has already been written about the failed Tropicana redesign. There are numerous reasons why the new packaging was a miserable failure, but the video from Ad Age that you’ll find below offers probably the greatest insight into the theory behind the new (and...
by admin37109 | Feb 27, 2009 | Blog, General
My first ever job was bagging grocery stores at the mom and pop supermarket in my neighborhood. I made a whopping $5.30 an hour to shove items into a bag and try not to pack a watermelon on top of eggs. During my stint as a bagger, I recall being able to identify a...
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