When you’re targeting an audience of women, conventional wisdom of 1960s advertising would dictate that you should appeal to their unending desire to snag the perfect man. And, what’s the sure-fire way to successfully woo a man in any era? Make him a sandwich, of course.
We’re not talking about some ordinary bologna sandwich or a lame turkey on rye, we’re talking about a freakin’ Underwood Deviled Ham sandwich. Making a picnic with a couple of those bad boys is like the female equivalent of wearing Axe Body Spray–you have to fight off potential suitors with a giant stick–or, in this instance, a utensil from your newly acquired sandwich set.
Clearly a man trap of this magnitude should come with additional warning labels.
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