Coffee consumption has remained unchanged, but an increasing number of people have taken to making their coffee at home. Data from the 2009 National Coffee Drinking Trends survey reports a 5% increase over last year in the number of people brewing their own cup o’ joe
. And, though the coffee industry seems to be recession proof, the gourmet coffee market has been hit with a 3% drop in consumption of espresso-based drinks. While it appears there’s a lot to be said for selling a highly addictive product, people will still do whatever they can to save a bit of extra money…as long as they’re getting their caffeine fix, of course.
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