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With a recent recipe reboot that catapulted the franchise from inedible to subpar, Domino’s certainly isn’t afraid to toot their own horn. Watching the new commercial that touts a blind taste test win against competitor Papa John’s is a little bit like hearing someone boast they’re not quite in last place anymore. We get it, your pizza was once ranked so poorly it tied with Chuck E. Cheese in terms of taste (this actually happened), so any sort of improvement seems like something to celebrate.

Still, let’s try to keep things in perspective and remember that your group of competitors are getting by on convenience, value, and brand recognition. Taste has almost nothing to do with it.

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