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I’ve watched this commercial about eight times now, and I’m still not sure I understand what’s going on here. At first I thought the point was that a Quarter Pounder with Cheese is so manly it doesn’t need to do stupid stuff like exercise, or run a marathon. But then I thought about it some more, and it suddenly seemed like the point might be that even when you’re trying to workout and get in shape, the Quarter Pounder with Cheese will be there to taunt you. But how is that a good message?

Am I missing something, or has McDonald’s decided to stick it to the health conscious?

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