Throwback Advertising: Billy Dee Williams for Colt 45

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Let’s rewind to a time where things were simpler. When 3D still meant wearing a pair of red and blue cardboard glasses, basketball shorts barely covered a player’s thigh, and Billy Dee Williams was a legitimate star. Okay, so “legitimate star” is debatable, but there’s no denying the man was (and still is) pretty damn cool.

Capitalizing on the mass-appeal of anything Billy Dee Williams laid his hands on, Colt 45 offered up the ultimate in celebrity endorsements. Not only was this beverage “Billy Dee Williams approved,” it was a vital part of ensuring yourself a good time. After all, he never claimed you’d have a better time with Colt 45 than without it, but, “Why take chances?”

It’s too bad they don’t make ’em like they used to.