Oprah and KFC are giving away free chicken, but as was the case with Denny’s Free Grand Slam Breakfast and the Ben and Jerry’s Customer Appreciation Day, the amount of time required to cash in on the offer seems to more than negate the free food. If you’re willing to wait an hour for a $5 meal, chances are you’re not overly familiar with the concept of an opportunity cost.

As witnessed in the video below, the KFC promotions kickoff resulted in large numbers of people and ridiculous wait times for anyone hoping to cash in on their two pieces of grilled chicken, side dishes, and biscuit.

We always want to be transparent and honest about our article content. From time to time, we may link to products and services that compensate us for the referral. This does not affect your cost, but it does help us fund future content for this site.