{"id":225,"date":"2009-03-02T17:32:51","date_gmt":"2009-03-02T17:32:51","guid":{"rendered":"http:\/\/dailyfork.com\/its_hard_to_believe_the_tropic\/"},"modified":"2021-04-22T19:48:39","modified_gmt":"2021-04-22T19:48:39","slug":"its_hard_to_believe_the_tropic","status":"publish","type":"post","link":"https:\/\/dailyfork.com\/new\/its_hard_to_believe_the_tropic\/","title":{"rendered":"Its hard to believe the tropic"},"content":{"rendered":"<p>Much has already been written about the failed Tropicana redesign. There are numerous <a href=\"http:\/\/astuteo.com\/blog\/article\/eight_major_failures_of_the_tropicana_redesign\/\" target=\"_blank\" rel=\"noopener\">reasons why the new packaging was a miserable failure<\/a>, but the video from Ad Age that you&#8217;ll find below offers probably the greatest insight into the theory behind the new (and now defunct) design. <\/p>\n<p>After watching this, it&#8217;s hard to believe the packaging wasn&#8217;t a huge success. After all, they put the juice right on the front of the box, because the orange with a straw in it was just way too confusing for the average consumer.<\/p>\n<p><center><object width=\"425\" height=\"344\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/WJ4yF4F74vc&amp;hl=en&amp;fs=1\"\/><param name=\"allowFullScreen\" value=\"true\"\/><param name=\"allowscriptaccess\" value=\"always\"\/><embed src=\"http:\/\/www.youtube.com\/v\/WJ4yF4F74vc&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"425\" height=\"344\"><\/object><\/center>\n\t\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Much has already been written about the failed Tropicana redesign. There are numerous reasons why the new packaging was a miserable failure, but the video from Ad Age that you&#8217;ll find below offers probably the greatest insight into the theory behind the new (and now defunct) design. After watching this, it&#8217;s hard to believe the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8,1],"tags":[],"class_list":["post-225","post","type-post","status-publish","format-standard","hentry","category-blog","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daily Fork - It&#039;s Hard to Believe the Tropicana Redesign Failed<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daily Fork - It&#039;s Hard to Believe the Tropicana Redesign Failed\" \/>\n<meta property=\"og:description\" content=\"Much has already been written about the failed Tropicana redesign. There are numerous reasons why the new packaging was a miserable failure, but the video from Ad Age that you&#8217;ll find below offers probably the greatest insight into the theory behind the new (and now defunct) design. After watching this, it&#8217;s hard to believe the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dailyfork.com\/new\/its_hard_to_believe_the_tropic\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Fork - Food News, Restaurant Reviews, Dining Tips and Delicious Distractions\" \/>\n<meta property=\"article:published_time\" content=\"2009-03-02T17:32:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-22T19:48:39+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dailyfork.com\/new\/#website\",\"url\":\"https:\/\/dailyfork.com\/new\/\",\"name\":\"Daily Fork - Food News, Restaurant Reviews, Dining Tips and Delicious Distractions\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/dailyfork.com\/new\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dailyfork.com\/new\/its_hard_to_believe_the_tropic\/#webpage\",\"url\":\"https:\/\/dailyfork.com\/new\/its_hard_to_believe_the_tropic\/\",\"name\":\"Daily Fork - It's Hard to Believe the Tropicana Redesign Failed\",\"isPartOf\":{\"@id\":\"https:\/\/dailyfork.com\/new\/#website\"},\"datePublished\":\"2009-03-02T17:32:51+00:00\",\"dateModified\":\"2021-04-22T19:48:39+00:00\",\"author\":{\"@id\":\"https:\/\/dailyfork.com\/new\/#\/schema\/person\/344a3d021c122c2f5e35e6451886fc42\"},\"breadcrumb\":{\"@id\":\"https:\/\/dailyfork.com\/new\/its_hard_to_believe_the_tropic\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dailyfork.com\/new\/its_hard_to_believe_the_tropic\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dailyfork.com\/new\/its_hard_to_believe_the_tropic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dailyfork.com\/new\/its_hard_to_believe_the_tropic\/\",\"url\":\"https:\/\/dailyfork.com\/new\/its_hard_to_believe_the_tropic\/\",\"name\":\"Its hard to believe the tropic\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dailyfork.com\/new\/#\/schema\/person\/344a3d021c122c2f5e35e6451886fc42\",\"name\":\"admin37109\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/dailyfork.com\/new\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/18e3cee52837ed0ac10348afc09abb3f726121fe9d7082c4c6d3210d0d96a3c2?s=96&d=mm&r=g\",\"caption\":\"admin37109\"},\"sameAs\":[\"http:\/\/dailyfork.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/dailyfork.com\/new\/wp-json\/wp\/v2\/posts\/225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailyfork.com\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailyfork.com\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailyfork.com\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyfork.com\/new\/wp-json\/wp\/v2\/comments?post=225"}],"version-history":[{"count":1,"href":"https:\/\/dailyfork.com\/new\/wp-json\/wp\/v2\/posts\/225\/revisions"}],"predecessor-version":[{"id":2938,"href":"https:\/\/dailyfork.com\/new\/wp-json\/wp\/v2\/posts\/225\/revisions\/2938"}],"wp:attachment":[{"href":"https:\/\/dailyfork.com\/new\/wp-json\/wp\/v2\/media?parent=225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailyfork.com\/new\/wp-json\/wp\/v2\/categories?post=225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailyfork.com\/new\/wp-json\/wp\/v2\/tags?post=225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}