Hot on the heels of the Kentucky Grilled Chicken campaign comes a new “sandwich” so drastically different it makes us wonder if it’s all a big joke. The new Double Down Chicken Sandwich is basically just two pieces of fried chicken with some cheese in the middle, and as one site points out, “looking at the caloric measure of all the pieces of the ‘sandwich’ individually, one ‘sandwich’ adds up to well over a one thousand calories.

You can see the commercial for this gut bomb of a fast food item below, and although the video quality is extremely poor, we’ll be the first to say the concept of making meat “the new bread” seems incredibly sound.

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