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In the continuing vein of unnecessary applications designed to help market a major brand, Coke Zero launched a Facebook application called Facial Profiler. The new app, which went live back in October, creepily searches through pictures of you that have been uploaded to Facebook and then tracks down your facial doppelganger. You see, just as Coke and Coke Zero are different products that share the same identical taste, your face twin can be the Coke Zero to your own original blend.

The gimmick itself isn’t nearly as bad as some of the other commercial applications that have been launched, but there’s something about allowing Coke to root through personal photos that seems a bit too big brother for my taste. Plus, regardless of who the application chooses as your best fit match, seeing a bizarro version of yourself will probably only result in disappointment.

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